At the heart of our brand is a “less is more” philosophy, focusing on sustainable manufacturing through quality over quantity. We source fabrics from small, local Australian businesses and produce in limited batches to minimise waste. Each piece is often handmade or hand-finished on the Gold Coast, Australia.

Our designer, of Turkish descent, draws inspiration from two generations in the textile industry. We prioritise supporting Australian-owned fabric stores and occasionally source materials internationally when necessary, always with a focus on authenticity and ethical practices.

While we design all our garments in-house, we collaborate with trusted factories globally for specialised expertise when required.